Effective Date of This Online Privacy Policy
This Online Privacy Policy is effective as of January 26, 2011.

Scope of This Policy
This Web site is owned and operated by Ativa Medical Corporation. We know that your privacy is important to you, and we work hard to earn and keep your trust. We have created this Online Privacy Policy to let you know what personal information we collect when you use this Site, how we use and share the personal information we collect, and how we protect your privacy. 

Privacy Notices
This Policy may be supplemented or amended from time to time by "privacy notices" posted on this Site.  These privacy notices provide a level of detail that we cannot provide in this more general description of our privacy practices.  For example, certain pages of this Site may contain privacy notices providing details about the personal information we collect on those pages, why we need that information, and choices you may have about the ways we use that information.

Country-Specific Notices
Privacy requirements vary from country to country. To meet these requirements we may include certain "country-specific notices" as part of this Policy. If any of the terms of a country-specific notice are different than the general terms of this Policy, the terms of the country-specific notice will supplement or amend this Policy, but only to the extent that the laws of that country apply to the collection of personal information through this Site.

This Policy is Part of Our Terms of Use
This Policy is referenced in and is an integral part of the Terms of Use governing your use of this Site. Please take a few minutes to review our Terms of Use, if you have not already done so.

Your Consent to This Online Privacy Policy
By using this Site you are consenting to the collection, use, and transfer of your personal information as described in this Policy (and any relevant Privacy Notice or Country-Specific Notice). If you do not consent to the collection, use and transfer of your personal information as described in this Policy (and any relevant Privacy Notice or Country-Specific Notice), you may not use this Site.

The term "personal information" refers to information that identifies you personally, alone or in combination with other information available to us. Examples of personal information include your name, address, and e-mail address.

The terms "Ativa," "we," "us," and "our" refer to Ativa, Inc.

The term "Policy" refers to this Online Privacy Policy.

References to "this Site" refer to the Web site owned by Ativa and located at www.ativamed.com.

Your Choices
If you sign up to have an account through this Site, we may ask you to indicate whether you wish to receive other communications from us, as well as to make choices about the ways we collect, use, and share your personal information. Depending on the nature of your choices and applicable law, we may also give you ways to change your privacy preferences.

If we provide a means for you to change your privacy preferences, you must give us enough information and a reasonable amount of time to process your request. Your new preferences will only apply prospectively. For example, if you give us permission to share your personal information with our affiliates and later withdraw your permission, you may still receive e-mail from one of our affiliates, if we shared your personal information before you withdrew your permission.

What Information Is Collected on this Site and How is it Used?

Information You Knowingly and Voluntarily Provide. Ativa collects the information you knowingly and voluntarily provide when you use this Site. The information may identify you personally and it may include individually identifiable health information.

In general, we use the personal information you volunteer to provide effective customer service and to provide the information, services and products you request. We may also use your contact information to follow up with you after you have expressed an interest in this Site - for example, to contact you with information and notices we believe may interest you or to invite you to participate in surveys and provide feedback to us. Finally, we may use the personal information collected through this Site to improve our programs, services, and products; to improve the content, functionality, navigation, and usability of this Site; to better understand your needs and interests; to better market our programs, services, and products; and for security, credit, or fraud-prevention purposes. We reserve the right to use the personal information you volunteer for any other purpose identified in an applicable Privacy Notice, Country-Specific Notice, or other agreement between you and us.

Information Sent to Us by Your Web Browser. We collect information that is sent to us automatically by your Web browser.  This information typically includes your IP address, the name and version of your operating system, the name and version of your browser, the date and time of your visit, the Web site you were visiting before you visited this Site, and the pages on this Site you visit.  Please check your browser if you want to learn what information your browser sends or how to change your settings.

Generally, we use this information to improve this Site and make it more compatible with the technology used by our visitors. Our advertising partners may also use your IP address to approximate the general geographic region in which your computer is located and then serve advertisements to your computer for businesses in that region. Although information sent to us by your Web browser does not identify you personally, we may link information sent by your browser to information that identifies you personally. For example, if you sign up to receive Text Reminders, we may link your IP address to information that identifies you personally. In addition, if we suspect criminal activity, we may share our server logs with the appropriate investigative authorities who could use that information to trace and identify individuals.

Cookies and Similar Technologies. We use "cookies" and similar Web technologies to collect information and to facilitate the proper functioning of our applications and features of this Site.  For example, we use cookies to save you the trouble of re-entering information you have already provided to us, such as your username and password. A cookie is a piece of Web code that is used primarily for one or more of the following: analysis of Web site traffic and user behavior, application functionality, and data storage. We use two types of cookies: "session cookies" and "persistent cookies." 

We use session cookies to assign a randomly generated unique identification number to your computer. Assigning your computer a number permits us to follow you as you move from page to page. A session cookies expires after you close your browser.

We may use session cookies to collect statistical information about the ways visitors use this Site - which pages they visit, which links they use, and how long they stay on each page. We analyze this information (known as "clickstream data") to better understand our visitors' interests and needs and to improve the content and functionality of this Site. Session cookies do not identify you personally. If, however, you have signed up to receive Text Reminders, we may link the information collected by our session cookies to information that identifies you personally.

We use persistent cookies (cookies that do not expire when you close your browser) for several purposes. Like session cookies, they are used to assign a unique identifier to your computer, but because they are persistent, they permit us to recognize your computer each time you use it to access the Site. By using persistent cookies, we can collect and analyze clickstream data from more than one visit to the Site. Persistent cookies remain on your computer until you delete them or until they expire. Expiration durations of cookies delivered by Ativa vary and are set by Ativa.

If you do not wish to receive cookies, you may set your browser to reject cookies or to alert you when a cookie is placed on your computer. Although you are not required to accept cookies when you visit this Site, you may be unable to use all of the functionality of this Site if your browser rejects our cookies.

With Whom Does Ativa Share Your Personal Information?
Service Providers. We may share personal information collected through this Site with companies and organizations authorized to perform services on our behalf. These services may include supporting the functionality of this Site, providing customer service and marketing assistance, performing business and sales analysis,and other features offered through this Site.

Business Transfers. Your personal information may be transferred to a company that has acquired the stock or assets of Ativa or one of its businesses, for example, as the result of a sale, merger, reorganization or liquidation.  If such a transfer occurs, the acquiring company's use of your personal information will still be subject to this Policy, applicable revisions thereto, and the privacy preferences you have expressed to us. 

Compliance With Laws and Protection of Our Rights and the Rights of Others. We may disclose personal information when we, in good faith, believe disclosure is appropriate to comply with the law, a court order or a subpoena.  We may also disclose personal information to prevent or investigate a possible crime, such as fraud or identity theft; to enforce or apply our online Terms of Use or other agreements; or to protect our own rights or property or the rights, property or safety of our users or others.

As Described in a Privacy Notice. We reserve the right to disclose your personal information as described in any Privacy Notice posted on the Web page where you provide that information.  By providing your personal information on that Web page you will be consenting to the disclosure of your personal information as described in that Privacy Notice.

As Described in a Country-Specific Notice. We reserve the right to disclose your personal information as described in any Country-Specific Notice posted on the Web page where you provide that information.  By providing your personal information on that Web page you will be consenting to the disclosure of your personal information as described in that Country-Specific Notice.

How Does Ativa Protect Personal Information?
We maintain reasonable administrative, physical and technological measures to protect the confidentiality and security of personal information you submit on or through this Site. Unfortunately, no Web site, server or database is completely secure or "hacker proof." We therefore cannot guarantee that your personal information will not be disclosed, misused or lost by accident or by the unauthorized acts of others.

Is Ativa a HIPAA-Covered Entity?
Ativa is not an entity covered by the Health Insurance Portability and Accountability Act ("HIPAA") and is not subject to the privacy and security regulations of HIPAA. Ativa does not create or maintain personal health records and it does not provide services to vendors of personal health records.

Does Ativa Collect Personal Information From Children Through this Site?
Ativa does not knowingly collect personal information from children under the age of thirteen through this Site. If you are under thirteen, please do not give us any information that identifies you personally. If you have reason to believe that your child has provided personal information to Ativa through this Site, please e-mail us at [insert e-mail] or call us at [phone], and we will use reasonable efforts to delete that information from our databases. [Consider whether/how you want to ask Site users to provide their age]

What About Other Sites That May Be Linked To this Site?
This Site may contain links to Web sites operated by other organizations, including Web sites operated by our third-party service providers and other third parties. For example, if you click on an advertisement on this Site, you may be taken to a Web site that we do not control.

This Policy does not apply to personal information collected on any of these third-party Web sites.  When you access third-party Web sites through a link on this Site, please take a few minutes to review the privacy policy posted on that site.

How Can You Access and Correct Your Personal Information?
We strive to maintain the accuracy and integrity of the personal information in our databases. We provide ways for you to access your personal information as required by applicable law, so that you can correct inaccuracies or update your personal information. For example, if you sign up to receive Text Reminders, you may log in to your account at any time and update your personal information. If you cannot access or correct your personal information online, please e-mail us at website@ativamed.com, call us at 612.293.3993, or send a letter to:

Ativa Medical

1000 Westgate Drive

Suite 100

St. Paul, MN 55114

We will respond to reasonable requests within the time limits established by applicable law or within a reasonable time if no time limit is established by applicable law. For your protection, we may ask you for additional information to verify your identity. In most cases, we will provide the access you request and correct or delete any inaccurate personal information you discover. In some cases, however, we may limit or deny your request if applicable law permits or requires us to do so. We generally do not charge for this service, however, we reserve the right to charge a fee as permitted by applicable law.

Retention of Personal Information
Ativa retains the personal information collected on this Site as long as necessary to provide the services, products, and information you request or as permitted by applicable law. Our servers are located in the United States. While it is in our possession, your personal information will generally be stored in Ativa databases or databases maintained by our service providers. Most, if not all, of these databases are stored on servers and storage devices located in the United States.

Information for Visitors Accessing this Site from Outside the United States
Ativa is a U.S. corporation headquartered in the United States.  This Site is currently hosted on servers located in the United States, although we reserve the right to relocate this Site to other servers elsewhere in the world. Your personal information may be stored on servers located within the United States or in another country.  In addition, we may transfer your personal information to our service providers and others located in the United States or another country for the purposes described in this Policy.  Different countries have different privacy laws and requirements, and some provide less legal protection for your personal information than others.  Please know, however, that no matter where your personal information is collected, used, transferred or stored, if it was collected through this Policy, it will be protected by the terms of this Policy and any Privacy Notices, Country-Specific Notices, or other agreements that apply to you.


This Privacy Policy May Change
As we add new features and functionality to this Site, we may need to update or revise this Policy.  We reserve the right to do so, at any time and without prior notice, by posting a revised version of the Policy on this Site.  These changes will be effective as of the date we post the revised Policy on this Site.  They will apply only to the personal information we collect after we have posted the revised Policy.  Your use of this Site following any such change constitutes your consent to the terms of the revised Policy.  For this reason, it is important to review this Policy regularly.  If we modify this Policy, we will provide a notice at the top of this Policy for at least thirty days after the new effective date. 

You may access the current version of this Policy at any time by clicking on the link marked "Privacy" at the bottom of each page of this Site.  For your convenience, we post the effective date of this Policy at the top of this page, so that you can see at a glance whether this Policy has changed since your last visit.

From time to time, for example, because of changes in the law or technology or the way we operate our business, we may ask your permission to use the personal information we have collected from you in the past in new or different ways. We will do this by sending you a notice by e-mail or postal mail at the last e-mail or postal address you provided to us, asking you to agree to the change. If you do not expressly agree to the change, we may, at our discretion, delete all or some of your personal information from our databases to avoid using your information in ways to which you have not consented.

Governing Law
Ativa is a U.S. corporation located in the State of Minnesota. The servers that support this Site are located in the United States of America. This Policy shall be governed under the laws of the State of Minnesota, United States of America, without regard to its conflicts of law provisions.

Questions about this Policy or our Data Practices

If you have questions or concerns about this Policy, please e-mail us at website@ativamed.com, call us at 612.293.3993, or send a letter to:

Ativa Medical

1000 Westgate Drive

Suite 100

St. Paul, MN 55114


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